Round-up of Fashion Week Stockholm

1st of September 2014


~ Review by Agata Mater for Fashion Culture Magazine

From causal elegance to extremely exquisite showpieces on the catwalk.
Welcome to Spring Summer 2015 edition of Fashion Week in Stockholm!
One of the most important fashion weeks in Northern Europe.
This year’s edition was for sure a more varied mix than ever before, with participating designers ranging from up-and-coming talents to established brands including Swedish fashion giants.
Björn Borg, Filippa K, Oscar Jacobson or J. Lindeberg are just the beginning. This time, you were able to see more than 20 impressive shows and presentations together with spectacular located after parties, on which you truly desired to be.
The main fashion venues were located in central Stockholm, at the well-renowned Bukowskis, Berns or Wienercaféet.



Images credited to Agata Mayer

In recent years, fashion has become a more open place not only for bloggers or photographers but also for average fashion lovers.
That is also why Fashion Week in Stockholm is a public event.
Fashion Bar, Fashion Talks or Fashion Night are citing by me as its example. Plenty of shows were streamed live, plenty of seminars such as hair styling, photo school, conversations about smart wardrobe, defining terms such as ‘garments and textile recycling’ are waiting to join them and are to be honest quite well-attended.
Fashion Night is probably the most posh evening during which over 300 stores located in the most expensive district in central Stockholm and local designers are getting together. Getting involved is also international press, such as Vogue with its representatives on the spot from the States, UK, Germany and Italy. The list of interested reputable magazines is much longer and is growing every edition since the first event in 2005.

Image credited to Agata Mayer

This year’s main themes where about independence, strong personality and gender equality and permeated vast majority of shows, such as: Ida Sjöstesdt, Cheap Monday, Ann-Sofie Back or Björn Borg, whose show was opened by the latest Jean Paul Gaultier’s couture muse – Conchita Wurst.
Also Swedish Minister for Gender Equality, Maria Arnholm challenged gathered audience to “dress the way they wanted and be who they wanted to be”.
I must say, the real Fashion Educational Equality!

And now which show impressed me the most. And why.


Image credited to Agata Mayer

Agata Mayer’s TOP 5 RANKING

5. Ida Sjöstedt

Especially for courage in her quite straight statement and for underlining girlishness above all! Her hysterical, glittering, full of joy collection was a 3-decade fusion! From Saturday Night Fever straight to “I am not a girl, not yet a woman”.

4. Cheap Monday

In one sentence – all the models threw themselves into a pool, playing around with inflatable animals – sounds cool? Of course it does! That’s called creativity! For me it was a pleasant breeze of American high school freedom. No boundaries of a light-hearted and liberated young generation.

3. Isabell Yalda Hellysaz

Big talent and very nice person. Her ‘Lunar Exodus’ Collection styled by talented Gorjan Lauseger, was like smooth sailing through the Galaxy. I am sure her star will be shining even more soon.

2. Erïk Bjerkesjö

Best live runway music. Electrified, surprisingly hypnotic, metaphorically swaying in the red light of the storm.

1. Oscar Jacobson ‘The Roaring Twenties’ Collection

For me, unconquerable Swedish voice of sartorial excellence. First place for luxurious classic, impressive history, the fidelity of unchanged elegance, the highest degree of care in every detail and determining men’s style. And always a tasteful choice of male models.