London Piccadilly – Maison Assouline

Revised by Joanna Pietrzyk Editor for International Cooperation at Fashion Culture Project.

On the 28th of October 2014 Maison Assouline opened its door to the London’s Bibliophiles at very heart of Piccadilly, this distinctive building designed in 1922 by Edward Lutyens sits beautifully in its surrounding complementing next door Christopher Wren’s Church, Baftas and Fortnum and Manson.

Assouline opens Maison Assouline, its first flagship with Mr. Valentino Garavani in Piccadilly, London on 28 October 2014




Flagship store opened to celebrate anniversary of the Assouline Book Empire, twenty years ago, publishing magnate Prosper Assouline was holidaying in the south of France with his wife when he was inspired to create a beautiful book about one of his favourite hotels in the world, the Colombe d’Or. It was to prove the start of his eponymous publishing company, which has since produced over 1,200 fashion, art, design and architecture books. Assouline books are distributed worldwide through brand boutiques in Paris, New York City, Costa Mesa, Mexico City, London, Venice, Lima and Istanbul as well as luxury retail partners including Bergdorf Goodman, Neiman Marcus, Palacio de Hierro, Nordstrom, and Sotheby’s. Called by the Financial Times as the most exquisite books on the planet Maison Assouline got a lot to offer under one roof beside of the number of terrific Coffee Table Books there is Swans Bar with the staff as if invited straight from the Grand Budapest Hotel and it has exquisite menu, that could satisfy the most demanding clientele.Showrooms with its own brand Library Furnitures also made to measure, and Curiosity Rooms with outstanding antique pieces bring the atmosphere of luxury, opulence and excellent taste in one capsule.
Intriguing scent of Assouline Culture Lounge Candle can be felt through out all of the rooms, subtle aromas of amber, sandalwood add to the magic and profound experience of being inside of this beautiful intellectual orientated space.
Book binding service is also on offer for those wanting to add more of a personal touch to their purchased books.
If you decided to come in you might find yourself looking at the books along the side of John Galliano, and if you are lucky Valentino, who’s recent book was just published by Assouline.


Overall it is truly breathtaking experience that reminds us in an excessive digital era of celebrating value, purpose and existence of the books in a very first place.