Even young kids know, that Washington DC has its White House where big political players meet and try to alter the world. Not everyone knows however, that London also has a White House, although instead of politics, White House in the capital of England tends to alter our visual experiences through promoting art and fashion. Perhaps a much nicer mission and definitely a much more entertaining one.
The impressive white stucco building, belonging to Prince Jan Zylinski, truly is a gem of a unexpectedly stunning location on a leafy street in Ealing, West London. For years now, the lush interiors of the Palace have been serving as a backdrop for many extravagant productions across fashion and music, with international pop star sensations, such as Lady Gaga and Rihanna, shooting their music videos there.
Jan Zylinski, a keen enthusiast and promoter of all things arty and beautiful, has been hosting the Fashion Culture event in White House for the past three years and on the 12th of September, the Palace opened its doors yet again to welcome ten budding designers from six European countries, as well as colourful crowd of journalists, photographers and keen fashion enthusiasts hailing from all over Europe.
Fashion Culture started in 2012 and since then has been working as platform connecting six European countries and showcasing the best up and coming designers. Graduates from London College of Fashion and Central Saint Martins, two London colleges that have been participating in Fashion Culture since its very beginning, yet again proved that London’ fashion scene is always fresh and exciting. This year they were competing against fresh blood from ASP from Lodz and SAPU from Cracow (both based in Poland) as well as prestigious ESMOD from Paris, POLIMODA from Florence, Beckmans College of Design from Stockholm and the Amsterdam Fashion Institute.
The models stormed the runway to a soundtrack by Polish born Sabio Janiak who took the audience on a journey down the Amazonian river. This year’ collections were an eclectic mix of styles: from floaty chiffon gowns, structured knitwear, through edgy street style- inspired looks to conceptual, wearable art – like designs.
All completely different and each one telling a unique story, therefore there’s no doubt that the task to choose the winner, was not a particularly easy one. Fashion Culture operates in a truly democratic way, letting the audience choose the best collection. This year was no different and the main prize (photo shoot to be produced by the Fashion Culture team) went to Paula Carmen Rimoli, recent graduate from Polimoda, Florence, who vowed the crowd with her beautiful origami- inspired collection.
Rimoli’s work crosses the boundaries between fashion and art in the most innovative way. By mixing paper, cotton and leather Rimoli’s collection presents surprisingly wearable garments with an undoubted wow factor. Despite the fact that she has only graduated this year, Paula’s work has been already featured in the Italian Vogue, so watch out as no doubt we’ll be hearing her name very loudly and very often across various other fashion publications and platforms.
Another graduate that attracted lots of attention, was Paulina Ptasznik (ASP in Lodz, Poland) with her SS 2015 collection. Her ‘MESSIS’ is a men’s and women’s collection, with references folk traditions connected with the end of the harvest time.
This year’ edition of Fashion Culture in a nutshell? Fashion. Young talent. Creativity with no borders. Celebration of expression through Art. And although we hardly caught a breath after the event, we’re busy plotting for the next year already. Find us on Facebook, catch us on Instagram, come and visit in person next year. Lets celebrate fashion together.
Fashion Culture IV edition by Filipe Serralheiro