WE INVITE YOU TO THE III EDITION OF FASHION CULTURE
From Psychedelic Alice in The Wonderland through wicked trip on LSD to a toy store. That sentence would perfectly describe what is happening on The Fashion Culture runway shows. You’ve never been a part of it? You should. It’s like following the white rabbit but not to its hole but to The White House in West London where Britney Spears and Lady Gaga are releasing their horrendously expensive video clips. Fashion Matrix. A zone between fantasy and the reality. Would you like to get a blue or a red pill? The red one will keep you in the place you are now. The blue one will transfer you into the world of textures, materials, images. Into the world of fashion. Into the world of Fashion Culture.
The Fashion Culture project is an innovative platform created to support young, promising designers by paving their way into the fashion industry. After successful two editions it’s time to make a third round. The baldest and the most crazy ever. I bet the Little Mermaid would pick to attend the show over her love to Prince Eric. I bed Cinderella would pick the show over her Prince as well. Because our project is a Prince Charming for your mind.
This year’s contestants, just to name a few, included Nadia & Zehra – twins representing Polimoda in Florence, Yojiro Kake from Japan, Erik Bkerkesjo who hails from Stockholm and Anna Wilhelmi who began in Berlin. The 16 young hopefuls were presenting a mix of womenswear and menswear. Fashion Culture show exposed their brands to some of the industry’s most influential movers and shakers. And they all delivered the best fashion menu you could have imagined. Because fashion is like food. It feeds your eyes, spirit and the soul.
III Edition of Fashion Culture Project took the place on the 14th of June in the White House palace in London and it was a ride that the guests won’t forget so fast. From satin dresses to contemporary vision of men’s suits to weird furry coats and streetwear mixed with the roots of hip hop and glamour. It was a fashion wrestling between the best competitors and the debuting ones who came out as strong as the regular ones.
The White House is a re-creation of a palace in Poland, which was owned by Prince John Zylinski’s grandmother. During World War II she was expelled from her palace by the Communist Government who burnt it to the ashes. After a spell in a Concentration Camp she went to London, where her grandson John was born. Brought up on stories of this wonderful Polish Palace, John promised her when he was 6 years old that he would rebuild it. Prince John kept his promise to his grandmother. The White House construction was completed in May 2009. Imagine a place sinking in gold ornaments and posh, heavy curtains like from “Gone With The Wind”. Scarlett O’Hara would love to be there and walk on the runway – if she had ever existed. But instead of Scarlett, Britney Spears, Rihanna and Lady Gaga were filming their videos there. And the palace became a great place for Fashion Culture. It became a part of its bedtime story for naughty children.
This year the public’s award went to Victoria Rowley from London College Of Fashion who has described her collection as a crazy trip happening inside someone’s mad mind. The beautiful dresses, straight from a fairytale, were made out of 30 or 60 meters of the material. But they weren’t ordinary dresses – each, made of a delicate chiffon had a graphic on it of a massive fingers, human organs or penises. The audience was taken by the storm.
Since the beginning, Fashion Culture has been supported by many influential representatives from the wide circles of art, culture and diplomacy, such as Prince Jan Zylinski and Republic of Poland Ambassador to the United Kingdom – Witold Sobkow.
Partners of the third edition of the project include:
University of the Arts – London College of Fashion and Central Saint Martins College of Art and Design (UK) Beckman’s College of Design (Sweden) , Polimoda (Italy) Flanders Fashion Institure (Belgium), ESMOD (Germany) Cracow School of Art and Fashion Design and Cracow School of Art and Fashion Design -SAPU (Poland).
This is just the beginning of the journey. Come, sit down with us. Look around, listen to the sound of the music. Listen to your heart. Are you graduating this year? Scream. Shout. Shout your talent. We can put you down in our menu. Hoping that the audience will enjoy the meal you are serving. Because Fashion Culture is not only the next big thing. We are the must-to-visit place on the map of Europe.